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SEO or Search Engine Optimization is the process or science (and sometimes an art in itself) of maximizing the visibility of websites in search engines, in the results they generate and getting the optimum level of relevant traffic directed to one’s site, thus the word optimization is used. This involves a lot more than one would have guessed, from the way that a site is structured, the manner in which it connects to other websites, to the words used in the main areas of the website.

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Search Engine Optimization

It is common knowledge and now statistically proven that the higher up or earlier a website appears on a search engines results page, the more traffic it is likely to get from the users of that search engine. The second factor to influence traffic is frequency of appearance on the results page, or how many times a certain website appears on a search engine’s results page. The primary or basic goal of search engine optimization is to maximize both these aspects of appearance to direct more traffic towards a website from a search engine.

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Search engine marketing is also known as inbound marketing by some people. Search engine marketing means you use search engine as your primary marketing channel. Search engine marketing contains SEO and search advertising.

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Answers to Your Questions

What is an SEO expert?

SEO is about getting organic traffic on website from search engines. 

What is Meta tag

Meta tags give descriptions, instructions and provide information to search engines and a whole host of other clients regarding a webpage. They are part of the HTML or XHTML code of a website and the head section. There are many types of meta tags and they all have their uses depending on the meta tag, from controlling the activity of search engine spiders to telling a search engine that the design of your website is mobile-friendly.

what is Sitemap ?

Sitemap can be thought of as treasure map that guides search engines on the best way to crawl your website. Sitemap aids search engines in locating and classify in the content on a website which, embarrassingly enough, they would have had a tough time doing by themselves. There 97 are a variety of formats used to keep sitemaps in and they can show the way to different forms of content, whether they are audio-visual, mobile version files or news.  A tool called XML-Sitemaps.com can be used to create your own sitemap in a friendly and easy manner.

What Is Google Rankings ?

Google does provide guidelines, tools and resources to help webmasters pursue better rankings. Besides, from officially released documents and guidelines from Google, SEO professionals have also compiled their observations, experiences and speculations about the backend of Google’s ranking system.

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