Social media marketing Social media marketing is a form of Internet marketing that utilizes social media websites as a marketing tool. The goal of Social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social media marketing helps a company get direct feedback from customers (and potential customers) while making the company seem more personable.
The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of Social media marketing is called social customer relationship management