5 Best Ways to Promote YouTube Videos:

  • Video Title (Optimize it for more clicks)
  • Video Tags – Utilize the 500 characters limit
  • Use a good thumbnail
  • Use Intro and outro video for Branding
  • Promote videos on Social media channels

So without further delay, let’s learn the art of YouTube video subscription!

  1. Video Title (Optimize it for more clicks)

 

The titles of your videos are a major deciding factor between them being widely seen & shared across the internet, or only getting a small number of views.It’s a good idea to do proper you tube keywords search to find what people are searching for and then crafting a great title around that.

 

Here are some tips for writing great video titles on YouTube:

  1. Keep them short and to the point.
  2. Add the current year if you can (Ex: Best Tips for 2018).
  3. Make it attention-grabbing.
  4. Include keywords at the beginning of the title (where possible).
  5. Use “Power Words” (Ex: Best, Awesome, Incredible).
  6. Use emotional triggers words (Ex: Sensual, Lonely, Passionate, Censored).
  7. Capitalize your headline title.

  1. Video Tags – Utilize the 500 characters limit. One of the biggest mistakes that stops the growth of your YouTube video’s organic promotion is incorrect tag usage.Tagging in YouTube works differently than it does in a blog post. If you’ve never paid attention to YouTube tags, now’s a good time to start. You can even go back and edit all of your old tags.

Here are some rules for using YouTube video tags:

  • Use a unique branded tag so that your videos are shown in related videos. Ex: Use your brand name in all videos.Use your main keywords as the video tag.
  • Use a variation of your keyword as a tag (take help of the YouTube auto-suggest feature).
  • Find the tags used by high ranking videos & use those in your video.

Do remember, YouTube video tags are an important factor for the organic ranking of videos.

 

  1. Use A Custom Thumbnail

Verified YouTube accounts can take advantage of the custom thumbnail feature. A good video thumbnail helps you stand out in the related video and suggested video section.

Here are some tips for thumbnails:

  1. Have a resolution of 1280 x 720 (with a minimum width of 640 pixels).
  2. Upload in either .JPG, .GIF, .BMP, or .PNG.
  3. Keep it under 2MB.
  4. Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews

I don’t want to confuse you in technicalities but it’s important for you to know this so that you can customize a thumbnail that works well on desktops as well as mobile devices.

Make sure, you follow the latest standard of YouTube thumbnail:

  • Have a resolution of 1280×720 (with a minimum width of 640 pixels).
  • Less than 2 MB in size
  • The aspect ratio of 16:9 works best
  • Use your image in the thumbnail to envoke emotions

 

  1. Use Intro and outro video for Branding

There are a few branding things that you should do from now on which will ensure every video stands out. One of those things is using a branded intro and outro.

  • YouTube intro: A 3-5 second clip that runs at the beginning to showcase your brand.
  • YouTube  outro: This runs at the end and can be as simple as showing related videos for your channel or asking users to like & subscribe to videos.

Getting a YouTube intro & outro video is easy, and you can create them yourself

 

  1. Share Videos On Social Media Channels

If you are a video blogger, you should have some social media properties for your YouTube channel. This gives you an opportunity to create a community outside of YouTube & direct traffic from other popular social media/social networking channels.

These are the sites to promote your YouTube videos:

  • Facebook page
  • Twitter profile
  • Instagram profile
  • Pinterest profile

One important tip here:

 

Always share your video after a regular interval. I typically share each video at least 10-15 times within eight months after publishing. Also, use hashtags when sharing so that others can easily discover them.